the right content delivered to the right channel
You need to knock it out of the park on every online marketing campaign!
Which Digital Marketing Tactics Can Help Boost My Brand?
As society continues to grow in the digital realm, print marketing is quickly losing its engagement and audience reach. Businesses who are continuing to thrive in this culture have made the switch to digital marketing. Digital marketing is a term used by companies that encompass marketing tactics as a whole, tactics that are only digitally based on connecting a business with its audience.
Anything from email marketing, digital advertising, social media marketing, online pamphlets and much more can all categorize under digital marketing tactics. All of these strategies are not always necessarily used to ‘sell’ a product to a consumer, but rather to catch the consumers attention. As a way to subconsciously create thoughts in the consumers head, for the next time they think of the best ‘French Fries’ or ‘Vacuum Cleaners’ or even ‘Healthy Dog Food.’
So, what’s the right and the wrong way to attract your audience digitally? In this short period, where businesses have tested individual approaches, they have found some positive ways to captivate their audience and convert their interest into sales. They’ve also found negative ways to attract viewers, and have found ways to turn their audiences away from their brand.
Here are several excellent starting points to help get you set up for digitally elevating your business to attract the audience you need.
- Create a stunning and user-experience friendly website, plus search engine optimization
- Develop a digital content strategy
- Find creative ways to promote your site on social media
- Effectively pay for digital advertising
- Measure your advances and adjust accordingly
Create A Website
Think of your website as your home-base. If you are trying to sell something remarkable, but you don’t have a unique site to back it up, then you’ll probably lose out on a lot of sales. Your website is the foundation of your business and the information point where your audience can look up your products to find more information.
The User Experience of Your Website
The most crucial aspect of your website is ensuring it’s easy to use with content that is easy to follow. You want to assume your audience has no idea what your selling. The more information you can give them with easy to read verbiage, the easier it will be to sell your product. The user experience (UX) of your website is based solely on the design. You want to be sure the audience doesn’t have any trouble maneuvering through your site. The best way to test your site is to ask a small group of people who have never seen your site, to go through and give you pointers on parts they may find confusing. One of the biggest errors a business owner with a website does is he or she doesn’t test their site with other people. It’s important to remember that just because it is a website that is easy for you to maneuver, doesn’t mean it’s the same for someone else.
Search Engine Optimization (SEO)
For all online marketers, SEO is an incredibly family term. Search engine optimization uses information from your website to maximize the number of website visitors by ensuring your website shows up high on search engine results. For example, if a customer searches “best vacuum cleaners” on Google, you want your website to show up on the 1st page of those Google results if you sell vacuum cleaners. How can you ensure this?
There are two forms of SEO, on & off-site SEO. On-site SEO is implementing the use of keywords or sentences that your audience may use to search up on Google, Bing & Yahoo. Meaning, you can ensure the phrase, “This is the best vacuum cleaner on the internet,” is somewhere on your website to help boost your keyword match. You can do this by writing blog posts about your products on your site as well as ensuring your titles, meta descriptions, and other elements include these keywords.
Off-site SEO is a bit more complicated, as it involved other more ‘authoritative’ websites. The goal with off-site SEO is to try to get a high-traffic website to link back to your site using a backlink to connect inbound links to you. SEO, in general, may be a more complex tactic to work with, however, with some practice, it’s worth every ounce of effort you spend on it.
Digital Content Strategy
Providing your audience content that they can value you from is key to a successful website. Now that you’ve created a stunning website that is starting to receive some traffic, it can be extremely beneficial to attract a bigger audience by creating high-quality, valuable, and target specific content that can attract the right visitors to your website. Worthy content can drive the traffic to your site which can turn into leads and sales. Content development is a productive strategy to follow, and it may be worth some money to invest in a content writer who can provide quality content for your site.
Social Media Approach
One of the best ways to reach an online audience is by advertising through social media marketing. There are a few ways a business can push their products or services through social media. The best approach to reach your target audience is by coming up with a list of hashtags that go along with your brand image and follow the tags by ‘liking’ and ‘commenting’ on people who use these same hashtags. The idea behind this first strategy is to allow your audience to become familiar with your brand using innovative ways to sell the products. Your social media accounts should be a platform in which a customer could ask a question and have it answered instantly.
A brand can also spend some money on advertising their social media accounts in the digital marketing realm. If you are having a hard time in building your follower count and don’t have a large audience to advertise yet, you can pay to push your posts to reach a broader audience. Funding for social media posts is a great way to spend your advertising dollars. Robust platforms like Facebook, Twitter, Instagram, and LinkedIn are great platforms to reach a wider audience. Take the time to build each platform and check it daily. There are great social media managing tools that can help assist you in keeping each platform updated, for example HootSuite. HootSuite permits its users to manage multiple social accounts and platforms in one space. You can also pay for an advanced subscription that can give you access to more tools as well.
Pay for Adverts
In digital marketing, paying for advertisements may be a little bit daunting if you are not familiar with the popular methods. In today’s digital marketing world, tons of brands are moving away from conventional advertising (billboards, magazine, TV, radio) and instead are paying for influencer marketing campaigns.
Influencer marketing is one of the most modern and more functional ways to attract an audience using an influencer who has tons of followers. If you are selling a vacuum cleaner, for example, you may want to stay away from influencers who’s target audience is more shoe based. Instead, it may be a great idea to pay for an influencer campaign with someone whose target audience is home improvement or home décor. This is a great way to tap into an audience who otherwise may not have seen your vacuum cleaner on any other platforms.
Another way to pay for advertising in digital marketing is paying for Google Adwords. Google Adwords is a form of advertising created by Google that allows advertisers to pay to display their website link and a short bio of their site to the search engine users. This type of advertising means when a user types in a keyword or words like “best vacuum cleaner” your website will pop up first with an AD tag below the link. It’s a great way to ensure your audience notices your brand name and the product or services you may be selling. Bing Ads work the same way, except the ad is placed on the Bing search engine instead.
YouTube advertising is a fantastic way to reach your target audience as well. You can choose specific bloggers or pages to advertise on, and your video advertisement will play before the blogger’s video starts. For YouTube’s advertising, however, you should ensure an excellent production of your video ad.Otherwise, you will lose viewers based off of quality. Be sure the video is sharp, short, creative and entertaining to gain an audience’s attention. This goes for all forms of digital marketing and advertising.
Measure your Advances
Once you’ve created a stunning website and have search engine optimized it, developed a content strategy, started promoting on social media, and paid for a form of digital advertising you need to ensure all of these tactics are converting into sales. It’s important to measure your advances and pay attention to all of your digital marketing campaigns to see which version(s) are getting you the most return on your investment (ROI). The best part about digital marketing is being able to measure the clicks on your website along with figuring out exactly where the clicks are coming from.
Take some time in learning what you can do to better your efforts in digital marketing. The points listed above can get you started in the most popular forms of digital advertising and marketing. The best way to ensure an audience boost is to stay active on social media and provide quality content for your readers. The more content your brand can produce, the more digital traffic you can stir up!