In this article, we’ve outlined the best steps on How to Get Your Website on Google First Page. With page 1 exposure your web traffic will grow organically, and you will be able to reach potential new customers and increase your revenue.
Follow the 11 activities we’ve outlined and watch your website move up through the pages.
Like any successfully executed goal we always need to have a firm plan. The first item is determining do we already have pages from our website on the first page of Google.
If you’re a seasoned SEO professional overseeing a Technical SEO audit you have a wealth or tools at your disposal. These SEO tools will bring up all the information you need to see your rankings, website issues that are harmful to your ranking, your competition, and Keywords you’re ranking.
However, if you’re a small business and digital marketing isn’t your expertise you can manually check where your website shows up.
Do you rank for you Brand Name?
This is an important factor and regardless of the size of your company you need to be branding your company in all ways possible.
What’s a Brand worth?
Type your company name (not your domain address or website address) into Google and find out where you turn up.
If you company isn’t showing up, then we have a problem Houston. You need to have the brand name of your company ranking in the top positions.
It’s easier to dominate your online presence through your brand and if we’re going to get your website and web pages on the first page of Google we need to begin by getting one page on the first page of Google.
By having one keyword or long tail keyword on page one of Google will make it easier to get others on page 1 as well.
The first one we will go after is the easiest and fastest – your brand name .
The more page 1 keywords your company has will make all future keywords easier to rank.
In other words, we need to smooth talk Google by going for the low hanging fruit first. Gain trust before going after higher volume and more competitive keywords.
Think of it like a new friend just because you say your awesome to this new friend doesn’t mean they will believe you.
Go out a few times and build trust and maybe they begin to believe you are awesome. This may take some time…
If you have a keyword that has 8,100 searches per month and is a high-level industry keyword, it will be much harder to get page 1 ranking. However, if you go after a low competition keyword with a smaller search volume, you have a much higher chance of ranking at the top.
Write for the searcher with fantastic content. Give the Google searcher content that shares tactics to solve their issues or problems immediately. Not a bunch of filler text to up your word count.
Concentrate on a short introduction of the content and tips that can be applied instantly.
Keep in mind when creating your content that Google is judging the interaction the searcher has with your website. This Google “judging” is called Bounce Rate. If the searcher quickly leaves your site and jumps back to the search results, Google thinks they don’t like your content and will drop your rankings.
The lower the bounce rate, the higher a site will rank over other sites with a high bounce rate.
Here’s a quick tip on how to write your article to reduce your bounce rate:
- Start your introduction with the outcome. Let your reader know what they will be reading about. For example, this article is Titled “How to Get Your Website on Google First Page,” but the outcome is more traffic to your website which is the real reason you want to be on the first page of Google.
- List the benefits of your content. The benefits of the material in this article are 11 actionable items to get more potential customers from your website.
- Give your reader a preview of your article which is a summary of what the entire article contains.
- Remember this isn’t paragraphs of content at this point just a few sentences. Keep the word count up on the actual tips and strategies.
- Write you content and using your keyword when it naturally make sense. Do not use your keyword (main topic) too many times.
- Test your content for your Flesch-Kincaid readability score
Your content requires on page optimization. Use your keywords to tell Google what your topic is about by placing them in the following elements of your article:
The Title of your article is very important for the reader as well as the search engine. All pages should have this tag as it declares the page title and is very important in letting the search bots know what the page is about.
Add your keyword naturally in the content of your article. You can define each topic within the paragraph.
Style some of your writing with the bold element, to make it stand out
H1 – The Heading Tag
Different sections can have be identified with different headings. Each heading can be optimized with your keyword or similar words. There should only be 1 H1 tag; however, you can use H2-H6 tags throughout your content.
Describes the content for the page. The description shows up in the SERP (Search Engine Results Page) and acts like advertising copy.
Alternative text for an image if it can’t be displayed
These attributes also contribute to overall ranking strategy but are used behind the scenes and help the search engine bot without affecting the visitor on your page.
- Named Attributes – This is used by the developer to specify a name for an HTML element used within the web page.
- Id Attributes – usually used to point to a style sheet it specifies a unique id for the element when you are using HTML
- Label Tag – An element that defines the label for an input (field) element. A good example would be on a Form.
Get the Google searcher to interact with your website right in the SERP (Search Engine Results Page). A SEO ranking factor that is becoming much more important.
This can be achieved by highlighting specific factors about your content. Some good ways of accomplishing this is using numbers in your title,“17 ways to fix a burst water pipe”. Odd numbers seem to work slightly better than even number.
Another way is to use words like “Fast” or Quick.”
For instance “17 fast ways to fix a burst water pipe”.
First impressions are everything!
You are being judged, and studies show most people decide the content of an article on design first.
When a reader looks at your content, you want it to be welcoming. Achieve this by using white space appropriately with your content and presenting inviting imagery.
When visitors see a large block of paragraphs in a tiny font, they’ll run in the opposite direction.
Create a natural flow to read the content allowing it to be broken up with images, infographics, videos, statistics, charts and other types of visuals and multimedia. Other options are adding surveys and quizzes.
You don’t have to get extreme just make sure to have a least one image in each post. Studies have shown that a post with one image will outrank posts that don’t use any images.
Semantic or LSI is when you add related words and phrases from your target keyword.
Semantic optimization helps Google understand your content as a topic on a page, not just a keyword. Use tools like LSI Graph to get semantically related keywords.
You can find the LSI terms through Google itself. Search your keyword in Google and then see what Google provides at the bottom of the page or use Google Suggest from the top search bar. Add these terms and phrases to your content.
Creating internal links is when you add links from other posts or pages on your website and link to the new post you want to rank.
It’s best to group them by related topics which tells Google the post must be important and should rate it higher based on your other pages linking to it.
There has been research on external linking, and the results are pages using external links outrank pages that don’t.
You don’t have to link out a lot, but you should link to other authority sites related to your topic.
Make sure to allow comments on your post and to reply to every single one of them.
How do you get people to comment? Make a call to action and ask for the reader to comment on it.
When other people see you engaging with your readers, they’ll be more likely to comment as well.
Google then sees your page as a community and wants to rank you higher for it.
Although social shares aren’t a direct ranking signal, they can bring more traffic to your content.
More traffic can mean more links from these visitors.
Remember links will improve overall ranking.
Add social share buttons to your site, and your visitor can easily share your information to various social platforms.
If you want your readers to share your content, you need to start reaching out to influencers in your industries communities.
Start commenting on their posts – real comments that will bring value to their content.
Get your business in front of other people.
Are you keeping your content fresh and relevant?
Check for broken links, outdated charts or stats and discontinued tools you may be referencing. Screaming Frog is an tool used by many SEO Professionals.
Searchers don’t want to see old information and if they do their impression is you’re not an authority about your industry. How could you be if you’re not staying current?
To many ranking on page one of Google is a daunting task that leaves people scratching their heads not knowing where to start.
It certainly can be a daunting task, but if you follow our recipe or secret sauce as we like to call it, the chances of your website showing up on Page 1 has increased significantly.
Remember the optimization will also help other search engines bots. They don’t have nearly the amount of market share as Google but your customers still could be using them.
Search Engine Market Share Worldwide | Aug 2017 - Aug 2018
Source: statcounter GlobaStats