Page speed, which is connected to overall site speed, is essential in keeping a visitor on a website. Having to wait for a page to load can be incredibly frustrating. In fact, people will find that they are often able to type the name of a competitor in their search engine and get to that website quicker than waiting for their current slow page to load.

Why Is Page Speed So Important?

Google has over 200 ranking factors and for the longest time page speed wasn’t officially a ranking signal.  Well its all changed and has become a ranking factor.

Page speed has been proven as a vital ranking factor, as slow pages encourage customers to disengage from the website. It is particularly true for a homepage as it is frequently the first page they land on and don’t want have to wait for it to load. After all, we’re no longer in dial-up days, and a slow-loading page can give off the impression that a company is not willing to invest in its website.  Google is always looking to provide the best user experience and a fast loading website does that.

How To Increase Your Page Speed

  • Re-think Your Website

Did you create the design yourself or are you using a free template? While this can be fine for a personal website, more prominent businesses should always choose professional web developers. Poorly used coding, text placement, and image files can wreak havoc on page speed. A professional website developer can create one that is optimal for fast loading.

  • Make Sure Your Mobile Page Speed Works

We all know that websites need to be mobile friendly. They also need to have mobile-friendly speeds. Make sure your website is responsive or has a mobile version that loads quicker on phones and tablets. It can take a long time to pull up a site meant for a desktop on a mobile device and is a sure-fire way to turn off customers.

  • Inspect Your Page Speed Regularly

Finally, there are online tools that will allow you to check how quickly any page loads. Even if you have taken the above two steps, it is still good practice to perform regular inspections to ensure everything is in working order and people visiting your website are experiencing high page speeds as part of their overall user experience.

  • Technical Audit

Have a  technical audit and find out your current page speed.  Once completed you can make the updates to your site. This includes optimizing your images, loading JavaScript & CSS files correctly, and getting your hosting company to make sure your  server is up to speed.  The ideal page load time is under 3 seconds.   Check out your speed at Google https://developers.google.com/speed/pagespeed/insights/

If you need help contact Big3Media at 778-200-3130 | Digital Marketing