Mobile-Friendly vs. Responsive Web Design

Unless you’re designing websites, you might get mixed up with the difference between a Mobile-Friendly Website and a Responsive Website.

Mobile-Friendly websites are the least friendly.  They are accessible to mobile viewers and function on a phone or tablet.  They force the entire site to fit on the screen and appear as they would on a computer.  This is when you start zooming in and out to see the contents of the site.

A Responsive website will create a high-quality user experience on all devices and has been built to transition seamlessly between all different devices.  These sites adjust to screen they’re viewed on keeping the content as originally intended.


Benefits of responsive website design and the disadvantages of websites that are not responsive.

Globally Mobile Traffic has a more significant share in internet usage than desktop.  This increase will continue leaving non-responsive websites losing their audience.

The time consumed on mobile devices has grown whether through local search or shopping online.  If you’re a business that sells products through an e-commerce website and it’s not optimized for mobile, there will most likely be a loss of revenue.

Customers stop engaging with content that doesn’t display well on mobile and don’t like to recommend a business with a poorly designed website on mobile.  Sharing content with friends and family doesn’t happen.

If you have a mobile-friendly website, you may consider updating to responsive as consumers want a Seamless experience across all devices. They want to view a site on a computer, then pick up where they left off on a phone or tablet without any difficulty. The layout of the website may look different based on the various sized devices—but the ease of use will be the same


Google Mobile Speed Test

Although we recommend responsive website design your site should be at least mobile friendly.  Check out whether it is here


If you need help designing a responsive website contact us at Big3Media | Mobile Friendly Website