As online technology and the world around us change so rapidly, it is essential that we as business owners consistently implement, the important and necessary changes to keep our brand relevant in the online “conversations” which surround our industry.
Providing popular and useful content, your audience will begin to take note. Over time they begin to recognize who you are and eventually through an established trust, they begin to purchase your products or service. You deliver the quality information they are looking for, supply a great product or service, treat them well, and you will have a customer for life.
The ultimate holy grail, you found a Digital Marketing Guru or the best SEO firm in the business and behold your website is ranking on the first page of Google. Or not! Take these actionable steps to ranking your website on the beast we call Google.
Consumers want to complete their entire shopping experience on mobile, from researching the product to purchasing it. If the mobile encounter is time-consuming with slow load times, lengthy forms and inadequate UX they leave the site which is a lost sale for the business.
Page speed, which is connected to overall site speed, is essential in keeping a visitor on a website. Having to wait for a page to load can be incredibly frustrating.
Google announced years ago that all websites should be using HTTPS to create a more secure internet and now they're cracking down on sites that aren't compliant.
Big Tip of the Day: Every company should claim their local 'Google My Business' listing. It's a basic digital marketing strategy for local business.
From desktop computers to tablets and smartphone the modern website has to be highly versatile. This versatility is called responsive. If you are business owner or have your own website below are 3 reasons why your site should be responsive and mobile-friendly and 3 ways to tell if it is. 3 Reasons Your Site Should
Removing Clutter from your Mobile Search Now that 85% of all pages in the mobile search results meet the criteria of being mobile friendly, Google has dropped the “mobile-friendly label” from your search results. The labels were introduced 2 years ago to help mobile users avoid the annoying chore of zooming, sideways swiping and
Google New Search Tool To Simplify the 2016 Voter Registration Process Here in Vancouver, Canada, we are watching the US Elections very closely. Come November, US citizens will cast their vote for the next President of the United States of America and Google has set out to assist the voting process. As of July